Your intentions don’t matter. Your theories don’t matter. In the end, your words don’t matter. Not unless you turn your intentions, theories and words into “the way we do things around here.” In other words, it’s all about culture. You want your people to make the right decisions and take the right actions automatically, without your instructions? Want them to teach new folks the right way to do things? Want them to prioritize correctly? It’s all about culture.
